Billie Eilish just dropped her latest masterpiece, HIT ME HARD AND SOFT, and the world is reacting in real time, praising the project for its raw integrity and real, catchy tracks. HIT ME HARD AND SOFT stands out at Eilish's third record and amplifies the artist's ability to collectively seize every emotion with vocals beautiful enough to stir the soul and put a smile on listener's faces all at the same time. The "Ocean Eyes" star's latest album premiered on iHeartRadio at midnight on Friday (May 17) with exclusive audio from Eilish herself describing the meaning behind each HMHAS track.
The artist has been teasing the highly-anticipated project for months and now that the day has finally arrived, fans have a lot to say about the artist's tertiary release. Eilish expressed excitement for the album on social media, speaking highly of her brother, FINNEAS, for the work he put in to make the record what is it while also highlighting the life that she breathed into the project.
"I don’t even know what to SAAYY... @finneas and i put so much into this album and have never ever ever loved something more. we hope you enjoy it so much and i’ll see you on the other side."
The comment section alone captures the essence of HMHAS with fans exclaiming, "ATE THE PLATE. DEVOURED THE WORLD IN ONE BITE," and doting on the artist's skills with kind takes like: "Billie, the album is everything. I now understand why you kept it and held onto it for as long as you could; it truly is your baby so incredibly beautiful, beyond what my words can describe."
The album was so exceptionally crafted that fans are referring to it as the "album of the year," noting that it possess the ability to make them sad and happy at the same time while calling out specific tracks like "LUNCH" and "THE GREATEST" for their mastery.
Listen to HMHAS in its entirety on iHeartRadio now!