A UK supermarket says millenials are squeamish about touching raw meat - so it's come up with special touch-free packaging for younger shoppers.
Sainsburys, one of the largest grocery chains in the UK, is now using plastic pouches called "doypakcs" which will allow people to "rip and tip" the meat straight from the package to the frying pan.
A spokesperson told the Sunday Times"Customers, particularly younger ones, are quite sacred of touching raw meat." A recent report found that while about 25% of the population prefers not to handle raw meat, that jumps up to about 40% for younger cooks.
Do you get squeamish about raw meat? Would you prefer packaging that lets you avoid touching it?