Why eat breakfast when you can smell like breakfast all day long? Well, you can if you just pick up Einstein Bros latest cheese-scented shampoo and bacon conditioner.
Yes, the bagel company is releasing the beauty products as part of a promotion for their Cheesy Wakin Bacon Sandwich.
Why shampoo and conditioner? The SVP of Marketing says, "We often find ourselves on autopilot in the mornings as we cope with the transition from sleep to a productive day. Einstein Bros Bagels wants to awaken consumers' morning routines with something totally unexpected that will get them excited about breakfast and our delicious Cheesy Wakin Bacon Sandwich."
You can only buy the products together, and the set will cost ya ten bucks.