Ikea’s new magazine ad encourages women to pee on it. Sounds a bit gross, and maybe it is — but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits. The ad is running in Amelia magazine, one of Sweden’s most influential magazines for women.
So I guess this is ok? I mean you do benefit from it. I just can't imagine how they audit all these. Plus, why not just send out coupons like Bed Bath and Beyond does? They don't ask me (or any family member) to pee on anything.