'Family Matters' Star Jaleel White Launches Purple Urkel Cannabis Brand

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Urkel has laid claim to the strain on weed in his name.

Actor Jaleel White, perhaps best known for his portrayal of Steve Urkel in the 90s sitcom Family Matters, is getting into the cannabis industry with his own brand which plans to launch soon.

The ItsPurpl line of cannabis will focus on the Purple Urkle strain of cannabis and is set to launch in California on April 20th, of course.

“The thing that always stood out to me was there [was] no clear brand leader for fire purple weed,” White told Forbes. “It made no sense to me, that no company of significance had claimed this lane, so why not me?”

White says other than the "classic" Purple Urkle strain his brand will offer, other varieties will be made available including "Stefan," which is Purple Urkle + The White.

“I feel a little bit like Willy Wonka, the flavor came out so similar to grape candy,” he said.

Source: RollingStone.com

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