A new condom being dubbed as a "consent condom" has debuted in Argentina with a unique packaging.
The packaging features a multitude of buttons around the outer edge of the box. The box can only open when all of the buttons are pressed at the same time and are arranged in a way that it takes four hands to unlock it. The idea is that the the activity of the two participants implies both are consenting in the forthcoming sexual activity.
The company that produces the condoms, Tulipan, is a sex toy company that wanted to highlight an issue that concerns many people in the South American country. The company partnered with AHF Argentina, an organization that fights for the rights of people living with HIV in the country. They say that only 14.5% of men in Argentina regularly use a condom and that 20% say they have never used a condom.
"Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship – pleasure is possible only if you both give your consent,’ said Joaquin Campins of BBDO, the ad agency responsible for marketing of condom.
The condom is currently being offered for free with plans of selling it in the future.