"The enchanting aroma of hot and handmade pretzels, dripping with butter." YES!
If you catch a whiff of Auntie Anne's, it's one of the best smells. I actually just smelled it on my way through the Denver airport the other day. Now, in a move of marketing genius, they're putting out the smell as a perfume.
Auntie Anne's just announced Knead: Eau De Pretzel! It's a pretzel-scented perfume and there are two ways to get it. On August 13th, it'll be for sale at the pop-up store in New York City. Or, on August 14th, you can order it from Auntie Anne's. I'm sure Knead will sell out quick. Good luck if you're trying to get it, and you can find out how to buy it by going here.
"Surrender to the smell." I love it!