The iTunes Festival has been a major event annually in London, going for an entire month of performances every year since 2007. Now it's going to make it's debut here in the States at the South by Southwest Festival!

There will be five nights of concerts for the US edition, March 11th through the 15th. For the opening night, they've pulled out the heavy hitters, bringing Coldplay and Imagine Dragons to ACL Live at The Moody Theatre.


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We will be able to stream all the iTunes Festival performances live for free via iTunes on your computer and also on Apple TV, iPhones, iPads and iPod Touch devices. Plus they will be available to replay and purchase later.

Click here and find out more about the iTunes Festival at SXSW.