Look-hazy deep amber color

Smell-crisp on the nose with a hint of hop.

Taste-nice balance. Hop right off then a good blend to the malt. 
Nice pinch of sweetness. 

Mouth-medium bodied. Slightly dry with a sweet finish.

Overall-pretty neutral pale ale. Won't offend but won't excite.

About Hoopla IPA:

Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing! Its lively hop character is wonderfully balanced with a crisp, clean finish from the unique blend of US and German grains, making Hoopla the perfect companion to festival season.